Are you gearing up for the most lucrative day of the year in the restaurant industry? According to a recent Retail Council of Canada survey, 52% of respondents intend to share a meal with their mothers, either at home or dining out. This presents a significant opportunity for increased foot traffic in restaurants. For instance, 87 million adults plan to dine out, making it essential for restaurants to maximize their earnings. The day is so impactful that restaurants see a 56% increase in transactions compared to other Sundays.
So, we recognize that Mother’s Day is significant for restaurant business, now let’s strategize on how to fully capitalize on this opportunity!
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The Mother of All Dining Days
One of the key’s to Mother’s Day in restaurants is its flexibility in dining options. Unlike many holidays centered around a single meal, Mother’s Day celebrations span across breakfast, brunch, lunch, and dinner, which can significantly boost restaurant revenue.
Effective promotions can help make sure that you are busy throughout the day and might include elements like early bird specials, themed Mother’s Day menus, or exclusive packages designed to draw families. These elements not only boost interest but also enhance the festive atmosphere.
And on that note…
Mother’s day requires that you can cater to a diverse demographic with different needs. This will include families with young children and older adults, all looking to enjoy the day. Offering varied menu options (or expanding your menu) such as kid-friendly meals and appealing wine specials is essential for catering to a wider range of tastes and preferences.
Patrons are also typically more inclined to indulge in a special dining experience, leading to higher check averages and an overall boost in revenue. To capitalize on this increased business, it is critical that staff are well-prepared to handle the influx of customers, ensuring that service remains smooth and efficient. Additionally, incorporating small gestures, such as offering a complimentary flower, desert, or a keepsake to mothers, can significantly enhance the dining experience.
With a few thoughtful touches you’ll be sure to make a lasting impression.
Leveraging Music for a Memorable Experience
At Control Play, we recognize the impact that a tailored audio-visual experience can have on enhancing the overall ambiance of any space. This Mother’s Day, leveraging the right mix of mom anthems not only celebrates the occasion but significantly elevates the dining experience leading to longer stays and higher spending. Your playlist goes beyond mere background music—it actively enhances the overall guest experience.
Here are a few classic mom anthems to get your playlists started!
“Mama Said” by The Shirelles
“The Best Day” by Taylor Swift
“Mom” by Meghan Trainor featuring Kelli Trainor
Mother’s Day offers a significant business opportunity for restaurants each year. By combining thoughtful promotions, exceptional service, and a heartwarming music playlist, restaurants can not only increase their profits but also create memorable experiences that leave a lasting impression on their guests.
If you’re ready to elevate your restaurant’s ambiance and want a personalized touch that aligns seamlessly with your target, we’re here to help. Contact us to learn more about how we can enhance your guest experience. Whether it’s Mother’s Day or any other occasion, Control Play is your partner in creating the perfect atmosphere.
