Ever feel like you’re stuck in a never-ending episode of Name That Tune when picking what to play for your establishment? You’re not alone. Two common challenge we hear are when it comes to picking music that will play in a business are:
- Music selection is time consuming – Business owners often find themselves overwhelmed by the need to select daily music that not only appeals to their clientele but also aligns with their brand’s image. The process is not only time-consuming but also demands a nuanced understanding of music’s impact on consumer behavior.
- Inconsistency in music choices – Relying on team members to “be the DJ” and manage music leads to inconsistencies, with the ambiance of the store fluctuating depending on who is in charge of the playlist. This inconsistency can affect the customer’s perception and experience, leading to unpredictable impacts on their shopping behavior.
This is multiplied when managing multiple venues is brought into the mix.
Table of Contents
Atmosphere is everything
We know that atmosphere can have a drastic effect on customer behavior. This is so impactful that you can even fix your customers moods with music. Nailing the perfect playlist is crucial, and yes, staying legal with those tunes matters too—no one wants a fine crashing their party.
So, What’s the Plan?
You could spend hours crafting playlists, training your staff on the do’s and don’ts, and gathering customer feedback, scheduling playlist reviews, etc. Or, you could let Control Play be your centralized music management and pair your business with professional music experts who specialize in creating the perfect environment for your brand.
Why Team Up With Control Play?
- Brand Consistency: Our experts ensure that the music in your venue consistently reflects your brand’s identity, enhancing the overall customer experience without the daily hassle.
- Save Time: Reclaim your time and focus on the bigger picture (like finally planning that staff retreat). We’ve got the tunes covered.
- Chart-Topping Choices: Our experts keep on top of the latest hits and the science behind them, crafting playlists that not only sound good but subtly encourage customers to stay longer and spend more.
At Control Play, we’re pros at helping you set the perfect vibe.
How It Works
- Personalized Onboarding and Consultation: Begin with a thorough consultation where our experts learn about your brand, target demographic, and desired atmosphere.
- Curation and Implementation: Based on your unique needs, we develop a customized playlist strategy that includes a mix of genres and tracks tailored to enhance your customer’s in-store experience. We create customized playlists that reflect your brand’s unique character, with options for regional variations.
- Regular Updates: As new trends and customer preferences evolve, our service includes regular updates and adjustments to your playlists to keep them fresh and engaging. If you still favor a DIY approach, utilize our remote tool for easy setup and ongoing playlist updates from one central location.
Ready to Jam with Us?
Let’s riff on your business needs and lay down a 3 step action plan that hits all the right notes!
