Often, when I explain what we do at Control Play, I’m met with puzzled looks. It’s not always straightforward for people to grasp when I say, “We create positive, energetic reactions.” Perhaps it would be clearer if I simply stated that we provide music and music-video services to Bars, Restaurants, Family Entertainment Centers and Bowling Centers across North America, or that we develop cutting-edge, web-based software for scheduling music, video programming, and promotional announcements for businesses. But that only describes the mechanics, not the essence.
What we truly do at Control Play goes beyond just playing music or videos – we catalyze joy. We are in the business of making people jump, smile, dance, high-five, eat, drink, and be merry. Every interaction, every selection, every playlist is designed to inject life into the atmosphere and create memorable experiences for every visitor.
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It’s All About the Experience
Our approach is centered around the understanding that our clients do not simply subscribe to a service that offers music or software interfaces. They are investing in the reactions those services elicit from their customers. The real value we provide isn’t in the technology itself, but in how it enhances the atmosphere and how people feel when they step into a venue equipped with our services.
This focus on experiential impact requires a deep understanding of audience dynamics, preferences, and the subtle art of mood manipulation through audio and visual cues. If the crowd isn’t lighting up with joy and engagement, then we aren’t meeting our goals. It’s this commitment to delivering not just service, but experiences, that sets us apart.
Leading Through Innovation
Our dedication to creating vibrant, engaging environments is why Control Play has become one of the fastest-growing services in the industry. We consistently push the boundaries of what is possible in music and video integration within business environments, driving better customer satisfaction and repeat business for our clients.
At Control Play, we do more than fill spaces with sound and images; we fill them with energy and emotion. So, while it might be easier to say we just provide music and video services, what we truly deliver is a catalyst for happiness and connection.
What Does Your Music Service Provider Do?
If your current service provider isn’t transforming your business environment into a dynamic, joyful place, it might be time to explore what Control Play can offer. After all, isn’t your goal to make your customers jump, smile, dance, and be merry? That’s what we do best!
