Rather than trying to be everything to everyone, Control Play focuses on being the favorite solution for specific business types. We go deep by creating human-curated libraries of content and playlists catered to your business type.
This focus provides your customers with the branded experience that they expect. This in turn makes your business a destination.
Creating family-friendly and “Mom Approved” playlists is where we got our start in 2004. We understood that it was important to play appropriate content in your business. And we also knew that it was a laborious task to monitor every new addition to your music library. Video content added another element that required hours of your time every week.
We made our mark in Family Entertainment by creating our proprietary lyrical and visual rating system. This was applied to every song in our library and was an integral part of the playlist templates. Erasing the grief of unhappy parents and the hours required to guarantee this was the foundation of our leadership position in the Family Entertainment Center industry.
